If you are doing founder-led sales, everything begins on LinkedIn. You search for prospects, send connection requests, track conversations, and try to turn those interactions into deals.
The challenge is that most tools were not built for this flow. They either help you manage contacts after you already have them, or they are designed for high volume email outreach. None of them are truly optimized for this simple motion:
👉 Find leads on LinkedIn. Qualify them against your ICP. Start outreach in minutes.
That is the gap we are filling with Sendegg.
Clay: enrichment, not sales
Clay is excellent for building and enriching lead lists. You can add funding data, job titles, and even generate personalized email lines with AI.
But Clay is not a CRM, and it does not help you work your LinkedIn pipeline. If you are a founder running LinkedIn outreach yourself, Clay feels like preparation work instead of speed.
Folk: CRM for managing contacts, not prospecting
Folk positions itself as a lightweight CRM. With the folkX Chrome extension you can save LinkedIn or Sales Navigator contacts into the CRM, enrich them, and organize pipelines with reminders.
This is useful once you already have leads. But Folk does not help you actually find new leads. It does not track live LinkedIn activity. It is strong as a contact manager with AI assistance, but it is not built as a prospecting engine.
Apollo: outbound machine, but email first
Apollo is known for its massive lead database and sequencing capabilities. The Chrome extension overlays on LinkedIn so you can capture profiles and send them into email campaigns.
This works well if your strategy is volume outbound. But Apollo treats LinkedIn as a place to collect emails, not as a primary channel. For founder-led sales, that leaves a large gap.
Sendegg: built for LinkedIn-first prospecting
Sendegg is designed specifically for founders who prospect on LinkedIn. Instead of duct-taping different tools, you get one smooth flow.
Find leads instantly. Pull people directly from LinkedIn search or from post engagement such as likes and comments.
Qualify and score. Use AI-powered scoring to filter by ICP with signals from role, company, and recent activity.
Track LinkedIn activity. Every connection, DM, and touchpoint is logged so nothing slips. Folk does not track this.
Start outreach in minutes. Send warm contextual DMs or shift to Gmail outreach without losing the thread.
This is not a CRM that bolts on to LinkedIn. Sendegg is a prospecting tool that is purpose-built for LinkedIn from day one.
TL;DR
Clay is enrichment and personalization, not a CRM.
Folk is a contact manager and CRM, but not for prospecting or LinkedIn activity tracking.
Apollo is an outbound engine, but it is email first and volume focused.
Sendegg is the LinkedIn-first CRM and prospecting tool. You can find, qualify, and start outreach in minutes.